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Friday, 25 August 2006

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While browsing through the Philips's AmbiScene retail concept presentation, i realised that the lighting industry - just like the software industry-  will get its fair share of 'wizzard products'. The upside; more people will get involved with 'lighting' as it becomes something they can 'toy'with themselfes. However the 'toy'part directly introduces a massive thread. Remember what happenend when MS Word introduced 'clipart' or when Powerpoint got standard sound and animations?! So let's hope not everyone is invited to take the (colour)wheel and start pushing buttons & switches.

Comments
Written by Peter Stoller / UK on 2007-02-26 13:48:27
I Agree, offering lighting 'presets' is one thing, totally abandon control another. Frankly, i don't think that the qualities of storemanagers / employees include sustaining brand experiences. And that's what commercial lighting is all about!

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